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Published Date: 2025-08-08 | Pages: 78 | Tables: 79 | Consumer Goods
The global Trading Card market size was US$ 9853 million in 2024 and is forecast to a readjusted size of US$ 19473 million by 2031 with a CAGR of 10.0% during the forecast period 2025-2031.
A Trading Card is a small, typically rectangular card made of paperboard or plastic, designed for collecting, trading, or competitive play. Trading cards are often part of a themed set and may feature elements such as fictional characters, sports figures, fantasy artwork, in-game statistics, or multimedia content. There are several types, including sports cards, entertainment cards (e.g., Pokémon, Yu-Gi-Oh!), and trading card games (TCGs). Cards can vary in rarity, condition, and value, with some becoming valuable collectibles. They are popular among both hobbyists and investors.
The resurgence of interest in trading cards, particularly vintage and rare items from the 1990s and early 2000s, has been fueled by a combination of emotional connection and financial potential. Cards from iconic franchises like Pokémon and Magic: The Gathering are not only prized for their nostalgic value but also viewed as alternative investments, with some cards fetching record-breaking prices at auctions.
Technological innovations, particularly in digital cards and NFTs, have opened new avenues for collectors. Platforms such as NBA Top Shot have popularized digital trading, making the market more accessible to younger generations and global audiences. This shift has allowed the industry to attract tech-savvy collectors while maintaining its appeal to traditional hobbyists.
Geographically, while North America continues to a main region in the market, regions such as Asia-Pacific and the Middle East are experiencing rapid growth. Japan remains a major hub due to its robust gaming culture, and markets like China and India are seeing increased interest driven by urbanization and growing consumer bases. Europe, with its blend of local sports and global entertainment franchises, is also showing strong demand, while emerging regions like Latin America present new growth opportunities.
Sports trading cards, in particular, have seen a boost due to global events like the NBA, MLB, and NFL, which have increased sponsorships and media exposure. The rise in sports channels and the proliferation of Internet-connected devices have further driven engagement, leading to a surge in sports trading card sales.
Despite challenges like counterfeiting and market speculation, the trading card market is positioned for sustained growth. The combination of emotional, financial, and technological factors, coupled with a global audience, ensures that the market will continue to thrive, evolving alongside consumer preferences and technological advancements. In essence, the trading card industry remains an influential and vibrant part of both collectible culture and alternative investment landscapes.
The global Trading Card market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on revenue and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
Pokemon
Kayou
Konami
Panini
Wizards of the Coast
Tomy Company
Fanatics
Bandai
The Upper Deck Company
Bushiroad
By Type: (Dominant Segment vs High-Margin Innovation)
Non-Sports Card
Sports Card
By Application: (Core Demand Driver vs Emerging Opportunity)
Adult
Juvenile
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Pokemon in Europe)
- Emerging Product Trends: Non-Sports Card adoption vs. Sports Card premiumization
- Demand-Side Dynamics: Adult growth in China vs. Juvenile potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
(Additional regions can be customized based on client needs.)
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Trading Card market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., Sports Card in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Juvenile in India).
Chapter 6: Regional revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
Unlike generic global market reports, this study combines macro-level industry trends with hyper-local operational intelligence, empowering data-driven decisions across the Trading Card value chain, addressing:
- Market entry risks/opportunities by region
- Product mix optimization based on local practices
- Competitor tactics in fragmented vs. consolidated markets
Research Methodology
The research methodology employed has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of our company. Our methodology can be divided into five stages:
★Stage 1 SECONDARY RESEARCH
The research team first collaborates with magazines, trade associations and administrative departments in the research field. The information provided by our internal documentation service is helpful for our further research. Our team has a wealth of experience and knowledge, and can effectively extract accurate information from existing resources.
★Stage 2 PRIMARY RESEARCH:INTERVIEWS WITH TRADE SOURCES
After the first stage, the research team conducts a large number of face-to-face or telephone interviews with representative companies working in the research field. Analysts are trying to have an opportunity to talk to leading companies and small companies in the field. Upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers were included in the interview. The data collected during the interview were then carefully examined and compared with the secondary study.
★Stage 3 ANALYSIS OF THE GATHERED DATA
The analysis team examines and synthesizes the data collected in the first two stages. In order to validate the data, a second round of interviews can be conducted.
★Stage 4 QUANTITATIVE DATA
The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by our company. The data is based on the estimates obtained during stage 3.
★Stage 5 QUALITY CONTROL
Before publishing, each report undergoes a rigorous review and editing process, which is done by the experience management team to ensure the reliability of the published data. Every analyst on the research team receives support and continuous training as part of our internal quality process.
1 Report Overview
1.1 Study Scope
1.2 Market by Type
1.2.1 Global Market Size Growth by Type: 2020 VS 2024 VS 2031
1.2.2 Non-Sports Card
1.2.3 Sports Card
1.3 Market by Application
1.3.1 Global Market Share by Application: 2020 VS 2024 VS 2031
1.3.2 Adult
1.3.3 Juvenile
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Trading Card Market Perspective (2020-2031)
2.2 Global Market Size by Region: 2020 VS 2024 VS 2031
2.3 Global Trading Card Revenue Market Share by Region (2020-2025)
2.4 Global Trading Card Revenue Forecast by Region (2026-2031)
2.5 Major Region and Emerging Market Analysis
2.5.1 North America Trading Card Market Size and Prospective (2020-2031)
2.5.2 Europe Trading Card Market Size and Prospective (2020-2031)
2.5.3 China Trading Card Market Size and Prospective (2020-2031)
2.5.4 Japan Trading Card Market Size and Prospective (2020-2031)
3 Breakdown Data by Type
3.1 Global Trading Card Historic Market Size by Type (2020-2025)
3.2 Global Trading Card Forecasted Market Size by Type (2026-2031)
3.3 Different Types Trading Card Representative Players
4 Breakdown Data by Application
4.1 Global Trading Card Historic Market Size by Application (2020-2025)
4.2 Global Trading Card Forecasted Market Size by Application (2026-2031)
4.3 New Sources of Growth in Trading Card Application
5 Competition Landscape by Players
5.1 Global Top Players by Revenue
5.1.1 Global Top Trading Card Players by Revenue (2020-2025)
5.1.2 Global Trading Card Revenue Market Share by Players (2020-2025)
5.2 Global Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
5.3 Players Covered: Ranking by Trading Card Revenue
5.4 Global Trading Card Market Concentration Analysis
5.4.1 Global Trading Card Market Concentration Ratio (CR5 and HHI)
5.4.2 Global Top 10 and Top 5 Companies by Trading Card Revenue in 2024
5.5 Global Key Players of Trading Card Head office and Area Served
5.6 Global Key Players of Trading Card, Product and Application
5.7 Global Key Players of Trading Card, Date of Enter into This Industry
5.8 Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments and Downstream
6.1.1 North America Trading Card Revenue by Company (2020-2025)
6.1.2 North America Market Size by Type
6.1.2.1 North America Trading Card Market Size by Type (2020-2025)
6.1.2.2 North America Trading Card Market Share by Type (2020-2025)
6.1.3 North America Market Size by Application
6.1.3.1 North America Trading Card Market Size by Application (2020-2025)
6.1.3.2 North America Trading Card Market Share by Application (2020-2025)
6.1.4 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments and Downstream
6.2.1 Europe Trading Card Revenue by Company (2020-2025)
6.2.2 Europe Market Size by Type
6.2.2.1 Europe Trading Card Market Size by Type (2020-2025)
6.2.2.2 Europe Trading Card Market Share by Type (2020-2025)
6.2.3 Europe Market Size by Application
6.2.3.1 Europe Trading Card Market Size by Application (2020-2025)
6.2.3.2 Europe Trading Card Market Share by Application (2020-2025)
6.2.4 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments and Downstream
6.3.1 China Trading Card Revenue by Company (2020-2025)
6.3.2 China Market Size by Type
6.3.2.1 China Trading Card Market Size by Type (2020-2025)
6.3.2.2 China Trading Card Market Share by Type (2020-2025)
6.3.3 China Market Size by Application
6.3.3.1 China Trading Card Market Size by Application (2020-2025)
6.3.3.2 China Trading Card Market Share by Application (2020-2025)
6.3.4 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments and Downstream
6.4.1 Japan Trading Card Revenue by Company (2020-2025)
6.4.2 Japan Market Size by Type
6.4.2.1 Japan Trading Card Market Size by Type (2020-2025)
6.4.2.2 Japan Trading Card Market Share by Type (2020-2025)
6.4.3 Japan Market Size by Application
6.4.3.1 Japan Trading Card Market Size by Application (2020-2025)
6.4.3.2 Japan Trading Card Market Share by Application (2020-2025)
6.4.4 Japan Market Trend and Opportunities
7 Key Players Profiles
7.1 Pokemon
7.1.1 Pokemon Company Details
7.1.2 Pokemon Business Overview
7.1.3 Pokemon Trading Card Introduction
7.1.4 Pokemon Revenue in Trading Card Business (2020-2025)
7.1.5 Pokemon Recent Development
7.2 Kayou
7.2.1 Kayou Company Details
7.2.2 Kayou Business Overview
7.2.3 Kayou Trading Card Introduction
7.2.4 Kayou Revenue in Trading Card Business (2020-2025)
7.2.5 Kayou Recent Development
7.3 Konami
7.3.1 Konami Company Details
7.3.2 Konami Business Overview
7.3.3 Konami Trading Card Introduction
7.3.4 Konami Revenue in Trading Card Business (2020-2025)
7.3.5 Konami Recent Development
7.4 Panini
7.4.1 Panini Company Details
7.4.2 Panini Business Overview
7.4.3 Panini Trading Card Introduction
7.4.4 Panini Revenue in Trading Card Business (2020-2025)
7.4.5 Panini Recent Development
7.5 Wizards of the Coast
7.5.1 Wizards of the Coast Company Details
7.5.2 Wizards of the Coast Business Overview
7.5.3 Wizards of the Coast Trading Card Introduction
7.5.4 Wizards of the Coast Revenue in Trading Card Business (2020-2025)
7.5.5 Wizards of the Coast Recent Development
7.6 Tomy Company
7.6.1 Tomy Company Company Details
7.6.2 Tomy Company Business Overview
7.6.3 Tomy Company Trading Card Introduction
7.6.4 Tomy Company Revenue in Trading Card Business (2020-2025)
7.6.5 Tomy Company Recent Development
7.7 Fanatics
7.7.1 Fanatics Company Details
7.7.2 Fanatics Business Overview
7.7.3 Fanatics Trading Card Introduction
7.7.4 Fanatics Revenue in Trading Card Business (2020-2025)
7.7.5 Fanatics Recent Development
7.8 Bandai
7.8.1 Bandai Company Details
7.8.2 Bandai Business Overview
7.8.3 Bandai Trading Card Introduction
7.8.4 Bandai Revenue in Trading Card Business (2020-2025)
7.8.5 Bandai Recent Development
7.9 The Upper Deck Company
7.9.1 The Upper Deck Company Company Details
7.9.2 The Upper Deck Company Business Overview
7.9.3 The Upper Deck Company Trading Card Introduction
7.9.4 The Upper Deck Company Revenue in Trading Card Business (2020-2025)
7.9.5 The Upper Deck Company Recent Development
7.10 Bushiroad
7.10.1 Bushiroad Company Details
7.10.2 Bushiroad Business Overview
7.10.3 Bushiroad Trading Card Introduction
7.10.4 Bushiroad Revenue in Trading Card Business (2020-2025)
7.10.5 Bushiroad Recent Development
8 Trading Card Market Dynamics
8.1 Trading Card Industry Trends
8.2 Trading Card Market Drivers
8.3 Trading Card Market Challenges
8.4 Trading Card Market Restraints
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer
List of Tables
Table 1. Global Trading Card Market Size Growth Rate by Type (US$ Million): 2020 VS 2024 VS 2031
Table 2. Global Trading Card Market Size Growth by Application (US$ Million): 2020 VS 2024 VS 2031
Table 3. Global Market Trading Card Market Size (US$ Million) by Region:2020 VS 2024 VS 2031
Table 4. Global Trading Card Revenue (US$ Million) Market Share by Region (2020-2025)
Table 5. Global Trading Card Revenue Share by Region (2020-2025)
Table 6. Global Trading Card Revenue (US$ Million) Forecast by Region (2026-2031)
Table 7. Global Trading Card Revenue Share Forecast by Region (2026-2031)
Table 8. Global Trading Card Market Size by Type (2020-2025) & (US$ Million)
Table 9. Global Trading Card Revenue Market Share by Type (2020-2025)
Table 10. Global Trading Card Forecasted Market Size by Type (2026-2031) & (US$ Million)
Table 11. Global Trading Card Revenue Market Share by Type (2026-2031)
Table 12. Representative Players of Each Type
Table 13. Global Trading Card Market Size by Application (2020-2025) & (US$ Million)
Table 14. Global Trading Card Revenue Market Share by Application (2020-2025)
Table 15. Global Trading Card Forecasted Market Size by Application (2026-2031) & (US$ Million)
Table 16. Global Trading Card Revenue Market Share by Application (2026-2031)
Table 17. New Sources of Growth in Trading Card Application
Table 18. Global Trading Card Revenue by Players (2020-2025) & (US$ Million)
Table 19. Global Trading Card Market Share by Players (2020-2025)
Table 20. Global Top Trading Card Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trading Card as of 2024)
Table 21. Ranking of Global Top Trading Card Companies by Revenue (US$ Million) in 2024
Table 22. Global 5 Largest Players Market Share by Trading Card Revenue (CR5 and HHI) & (2020-2025)
Table 23. Global Key Players of Trading Card, Headquarters and Area Served
Table 24. Global Key Players of Trading Card, Product and Application
Table 25. Global Key Players of Trading Card, Date of Enter into This Industry
Table 26. Mergers & Acquisitions, Expansion Plans
Table 27. North America Trading Card Revenue by Company (2020-2025) & (US$ Million)
Table 28. North America Trading Card Revenue Market Share by Company (2020-2025)
Table 29. North America Trading Card Market Size by Type (2020-2025) & (US$ Million)
Table 30. North America Trading Card Market Size by Application (2020-2025) & (US$ Million)
Table 31. Europe Trading Card Revenue by Company (2020-2025) & (US$ Million)
Table 32. Europe Trading Card Revenue Market Share by Company (2020-2025)
Table 33. Europe Trading Card Market Size by Type (2020-2025) & (US$ Million)
Table 34. Europe Trading Card Market Size by Application (2020-2025) & (US$ Million)
Table 35. China Trading Card Revenue by Company (2020-2025) & (US$ Million)
Table 36. China Trading Card Revenue Market Share by Company (2020-2025)
Table 37. China Trading Card Market Size by Type (2020-2025) & (US$ Million)
Table 38. China Trading Card Market Size by Application (2020-2025) & (US$ Million)
Table 39. Japan Trading Card Revenue by Company (2020-2025) & (US$ Million)
Table 40. Japan Trading Card Revenue Market Share by Company (2020-2025)
Table 41. Japan Trading Card Market Size by Type (2020-2025) & (US$ Million)
Table 42. Japan Trading Card Market Size by Application (2020-2025) & (US$ Million)
Table 43. Pokemon Company Details
Table 44. Pokemon Business Overview
Table 45. Pokemon Trading Card Product
Table 46. Pokemon Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 47. Pokemon Recent Development
Table 48. Kayou Company Details
Table 49. Kayou Business Overview
Table 50. Kayou Trading Card Product
Table 51. Kayou Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 52. Kayou Recent Development
Table 53. Konami Company Details
Table 54. Konami Business Overview
Table 55. Konami Trading Card Product
Table 56. Konami Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 57. Konami Recent Development
Table 58. Panini Company Details
Table 59. Panini Business Overview
Table 60. Panini Trading Card Product
Table 61. Panini Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 62. Panini Recent Development
Table 63. Wizards of the Coast Company Details
Table 64. Wizards of the Coast Business Overview
Table 65. Wizards of the Coast Trading Card Product
Table 66. Wizards of the Coast Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 67. Wizards of the Coast Recent Development
Table 68. Tomy Company Company Details
Table 69. Tomy Company Business Overview
Table 70. Tomy Company Trading Card Product
Table 71. Tomy Company Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 72. Tomy Company Recent Development
Table 73. Fanatics Company Details
Table 74. Fanatics Business Overview
Table 75. Fanatics Trading Card Product
Table 76. Fanatics Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 77. Fanatics Recent Development
Table 78. Bandai Company Details
Table 79. Bandai Business Overview
Table 80. Bandai Trading Card Product
Table 81. Bandai Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 82. Bandai Recent Development
Table 83. The Upper Deck Company Company Details
Table 84. The Upper Deck Company Business Overview
Table 85. The Upper Deck Company Trading Card Product
Table 86. The Upper Deck Company Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 87. The Upper Deck Company Recent Development
Table 88. Bushiroad Company Details
Table 89. Bushiroad Business Overview
Table 90. Bushiroad Trading Card Product
Table 91. Bushiroad Revenue in Trading Card Business (2020-2025) & (US$ Million)
Table 92. Bushiroad Recent Development
Table 93. Trading Card Market Trends
Table 94. Trading Card Market Drivers
Table 95. Trading Card Market Challenges
Table 96. Trading Card Market Restraints
Table 97. Research Programs/Design for This Report
Table 98. Key Data Information from Secondary Sources
Table 99. Key Data Information from Primary Sources
List of Figures
Figure 1. Trading Card Product Picture
Figure 2. Global Trading Card Market Share by Type: 2024 VS 2031
Figure 3. Non-Sports Card Features
Figure 4. Sports Card Features
Figure 5. Global Trading Card Market Share by Application: 2024 VS 2031
Figure 6. Adult
Figure 7. Juvenile
Figure 8. Trading Card Report Years Considered
Figure 9. Global Trading Card Market Size (US$ Million), Year-over-Year: 2020-2031
Figure 10. Global Trading Card Market Size, (US$ Million), 2020 VS 2024 VS 2031
Figure 11. Global Trading Card Revenue Market Share by Region: 2020 VS 2024
Figure 12. North America Trading Card Revenue (US$ Million) Growth Rate (2020-2031)
Figure 13. Europe Trading Card Revenue (US$ Million) Growth Rate (2020-2031)
Figure 14. China Trading Card Revenue (US$ Million) Growth Rate (2020-2031)
Figure 15. Japan Trading Card Revenue (US$ Million) Growth Rate (2020-2031)
Figure 16. Global Trading Card Market Share by Players in 2024
Figure 17. Global Top Trading Card Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trading Card as of 2024)
Figure 18. The Top 10 and 5 Players Market Share by Trading Card Revenue in 2024
Figure 19. North America Trading Card Market Share by Type (2020-2025)
Figure 20. North America Trading Card Market Share by Application (2020-2025)
Figure 21. Europe Trading Card Market Share by Type (2020-2025)
Figure 22. Europe Trading Card Market Share by Application (2020-2025)
Figure 23. China Trading Card Market Share by Type (2020-2025)
Figure 24. China Trading Card Market Share by Application (2020-2025)
Figure 25. Japan Trading Card Market Share by Type (2020-2025)
Figure 26. Japan Trading Card Market Share by Application (2020-2025)
Figure 27. Pokemon Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 28. Kayou Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 29. Konami Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 30. Panini Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 31. Wizards of the Coast Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 32. Tomy Company Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 33. Fanatics Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 34. Bandai Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 35. The Upper Deck Company Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 36. Bushiroad Revenue Growth Rate in Trading Card Business (2020-2025)
Figure 37. Bottom-up and Top-down Approaches for This Report
Figure 38. Data Triangulation
Figure 39. Key Executives Interviewed
