Research Methodology

The research methodology employed has been subjected by numerous procedures in order to guarantee the quality and accuracy of the data contained within the reports. The analysts are employed full-time and received more than six months training to satisfy the standard of our company. Our methodology can be divided into five stages:

★Stage 1 SECONDARY RESEARCH

The research team first collaborates with magazines, trade associations and administrative departments in the research field. The information provided by our internal documentation service is helpful for our further research. Our team has a wealth of experience and knowledge, and can effectively extract accurate information from existing resources.

★Stage 2 PRIMARY RESEARCH:INTERVIEWS WITH TRADE SOURCES

After the first stage, the research team conducts a large number of face-to-face or telephone interviews with representative companies working in the research field. Analysts are trying to have an opportunity to talk to leading companies and small companies in the field. Upstream suppliers, manufacturers, distributors, importers, installers, wholesalers and consumers were included in the interview. The data collected during the interview were then carefully examined and compared with the secondary study.

★Stage 3 ANALYSIS OF THE GATHERED DATA

The analysis team examines and synthesizes the data collected in the first two stages. In order to validate the data, a second round of interviews can be conducted.

★Stage 4 QUANTITATIVE DATA

The quantitative data such as market estimates, production and capacity of manufacturer, market forecasts and investment feasibility is provided by our company. The data is based on the estimates obtained during stage 3.

★Stage 5 QUALITY CONTROL

Before publishing, each report undergoes a rigorous review and editing process, which is done by the experience management team to ensure the reliability of the published data. Every analyst on the research team receives support and continuous training as part of our internal quality process.

1 Report Overview
1.1 Study Scope
1.2 Market Analysis by Type
1.2.1 Global Wireless Connectivity Market Size Growth Rate by Type: 2021 vs 2025 vs 2032
1.2.2 Wi-Fi
1.2.3 Bluetooth
1.2.4 Wi-Fi/Bluetooth Smart
1.2.5 ZigBee
1.2.6 Global Navigation Satellite System (GNSS)
1.2.7 Near Field Communication (NFC)
1.2.8 Other Technologies
1.3 Market by Application
1.3.1 Global Wireless Connectivity Market Growth by Application: 2021 vs 2025 vs 2032
1.3.2 Consumer Electronics
1.3.3 Wearable Devices/Smart Appliances
1.3.4 Healthcare
1.3.5 Automotive & Transportation
1.3.6 Other
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Global Growth Trends
2.1 Global Wireless Connectivity Market Perspective (2021–2032)
2.2 Global Wireless Connectivity Growth Trends by Region
2.2.1 Global Wireless Connectivity Market Size by Region: 2021 vs 2025 vs 2032
2.2.2 Wireless Connectivity Historic Market Size by Region (2021–2026)
2.2.3 Wireless Connectivity Forecasted Market Size by Region (2027–2032)
2.3 Wireless Connectivity Market Dynamics
2.3.1 Wireless Connectivity Industry Trends
2.3.2 Wireless Connectivity Market Drivers
2.3.3 Wireless Connectivity Market Challenges
2.3.4 Wireless Connectivity Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Wireless Connectivity Players by Revenue
3.1.1 Global Top Wireless Connectivity Players by Revenue (2021–2026)
3.1.2 Global Wireless Connectivity Revenue Market Share by Players (2021–2026)
3.2 Global Top Wireless Connectivity Players Market Share by Company Tier (Tier 1, Tier 2, Tier 3)
3.3 Global Key Players Ranking by Wireless Connectivity Revenue
3.4 Global Wireless Connectivity Market Concentration Ratio
3.4.1 Global Wireless Connectivity Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Wireless Connectivity Revenue in 2025
3.5 Global Key Players of Wireless Connectivity Head Offices and Areas Served
3.6 Global Key Players of Wireless Connectivity, Products and Applications
3.7 Global Key Players of Wireless Connectivity, Date of General Availability (GA)
3.8 Mergers and Acquisitions, Expansion Plans
4 Wireless Connectivity Breakdown Data by Type
4.1 Global Wireless Connectivity Historic Market Size by Type (2021–2026)
4.2 Global Wireless Connectivity Forecasted Market Size by Type (2027–2032)
5 Wireless Connectivity Breakdown Data by Application
5.1 Global Wireless Connectivity Historic Market Size by Application (2021–2026)
5.2 Global Wireless Connectivity Forecasted Market Size by Application (2027–2032)
6 North America
6.1 North America Wireless Connectivity Market Size (2021–2032)
6.2 North America Wireless Connectivity Market Growth Rate by Country: 2021 vs 2025 vs 2032
6.3 North America Wireless Connectivity Market Size by Country (2021–2026)
6.4 North America Wireless Connectivity Market Size by Country (2027–2032)
6.5 United States
6.6 Canada
7 Europe
7.1 Europe Wireless Connectivity Market Size (2021–2032)
7.2 Europe Wireless Connectivity Market Growth Rate by Country: 2021 vs 2025 vs 2032
7.3 Europe Wireless Connectivity Market Size by Country (2021–2026)
7.4 Europe Wireless Connectivity Market Size by Country (2027–2032)
7.5 Germany
7.6 France
7.7 U.K.
7.8 Italy
7.9 Russia
7.10 Ireland
8 Asia-Pacific
8.1 Asia-Pacific Wireless Connectivity Market Size (2021–2032)
8.2 Asia-Pacific Wireless Connectivity Market Growth Rate by Region: 2021 vs 2025 vs 2032
8.3 Asia-Pacific Wireless Connectivity Market Size by Region (2021–2026)
8.4 Asia-Pacific Wireless Connectivity Market Size by Region (2027–2032)
8.5 China
8.6 Japan
8.7 South Korea
8.8 Southeast Asia
8.9 India
8.10 Australia & New Zealand
9 Latin America
9.1 Latin America Wireless Connectivity Market Size (2021–2032)
9.2 Latin America Wireless Connectivity Market Growth Rate by Country: 2021 vs 2025 vs 2032
9.3 Latin America Wireless Connectivity Market Size by Country (2021–2026)
9.4 Latin America Wireless Connectivity Market Size by Country (2027–2032)
9.5 Mexico
9.6 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Wireless Connectivity Market Size (2021–2032)
10.2 Middle East & Africa Wireless Connectivity Market Growth Rate by Country: 2021 vs 2025 vs 2032
10.3 Middle East & Africa Wireless Connectivity Market Size by Country (2021–2026)
10.4 Middle East & Africa Wireless Connectivity Market Size by Country (2027–2032)
10.5 Israel
10.6 Saudi Arabia
10.7 UAE
11 Key Players Profiles
11.1 Broadcom
11.1.1 Broadcom Company Details
11.1.2 Broadcom Business Overview
11.1.3 Broadcom Wireless Connectivity Introduction
11.1.4 Broadcom Revenue in Wireless Connectivity Business (2021–2026)
11.1.5 Broadcom Recent Development
11.2 Murata
11.2.1 Murata Company Details
11.2.2 Murata Business Overview
11.2.3 Murata Wireless Connectivity Introduction
11.2.4 Murata Revenue in Wireless Connectivity Business (2021–2026)
11.2.5 Murata Recent Development
11.3 Qualcomm Atheros
11.3.1 Qualcomm Atheros Company Details
11.3.2 Qualcomm Atheros Business Overview
11.3.3 Qualcomm Atheros Wireless Connectivity Introduction
11.3.4 Qualcomm Atheros Revenue in Wireless Connectivity Business (2021–2026)
11.3.5 Qualcomm Atheros Recent Development
11.4 Mediatek Inc.
11.4.1 Mediatek Inc. Company Details
11.4.2 Mediatek Inc. Business Overview
11.4.3 Mediatek Inc. Wireless Connectivity Introduction
11.4.4 Mediatek Inc. Revenue in Wireless Connectivity Business (2021–2026)
11.4.5 Mediatek Inc. Recent Development
11.5 Intel Corporation
11.5.1 Intel Corporation Company Details
11.5.2 Intel Corporation Business Overview
11.5.3 Intel Corporation Wireless Connectivity Introduction
11.5.4 Intel Corporation Revenue in Wireless Connectivity Business (2021–2026)
11.5.5 Intel Corporation Recent Development
11.6 Cypress Semiconductor Corporation
11.6.1 Cypress Semiconductor Corporation Company Details
11.6.2 Cypress Semiconductor Corporation Business Overview
11.6.3 Cypress Semiconductor Corporation Wireless Connectivity Introduction
11.6.4 Cypress Semiconductor Corporation Revenue in Wireless Connectivity Business (2021–2026)
11.6.5 Cypress Semiconductor Corporation Recent Development
11.7 Texas Instruments Inc.
11.7.1 Texas Instruments Inc. Company Details
11.7.2 Texas Instruments Inc. Business Overview
11.7.3 Texas Instruments Inc. Wireless Connectivity Introduction
11.7.4 Texas Instruments Inc. Revenue in Wireless Connectivity Business (2021–2026)
11.7.5 Texas Instruments Inc. Recent Development
11.8 Atmel Corporation
11.8.1 Atmel Corporation Company Details
11.8.2 Atmel Corporation Business Overview
11.8.3 Atmel Corporation Wireless Connectivity Introduction
11.8.4 Atmel Corporation Revenue in Wireless Connectivity Business (2021–2026)
11.8.5 Atmel Corporation Recent Development
11.9 STMicroelectronics N.V.
11.9.1 STMicroelectronics N.V. Company Details
11.9.2 STMicroelectronics N.V. Business Overview
11.9.3 STMicroelectronics N.V. Wireless Connectivity Introduction
11.9.4 STMicroelectronics N.V. Revenue in Wireless Connectivity Business (2021–2026)
11.9.5 STMicroelectronics N.V. Recent Development
11.10 NXP Semiconductors N.V
11.10.1 NXP Semiconductors N.V Company Details
11.10.2 NXP Semiconductors N.V Business Overview
11.10.3 NXP Semiconductors N.V Wireless Connectivity Introduction
11.10.4 NXP Semiconductors N.V Revenue in Wireless Connectivity Business (2021–2026)
11.10.5 NXP Semiconductors N.V Recent Development
11.11 Marvell
11.11.1 Marvell Company Details
11.11.2 Marvell Business Overview
11.11.3 Marvell Wireless Connectivity Introduction
11.11.4 Marvell Revenue in Wireless Connectivity Business (2021–2026)
11.11.5 Marvell Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.1.1 Research Programs/Design
13.1.1.2 Market Size Estimation
13.1.1.3 Market Breakdown and Data Triangulation
13.1.2 Data Source
13.1.2.1 Secondary Sources
13.1.2.2 Primary Sources
13.2 Author Details
13.3 Disclaimer

List of Tables
Table 1. Global Wireless Connectivity Market Size Growth Rate by Type (US$ Million): 2021 vs 2025 vs 2032
Table 2. Key Players of Wi-Fi
Table 3. Key Players of Bluetooth
Table 4. Key Players of Wi-Fi/Bluetooth Smart
Table 5. Key Players of ZigBee
Table 6. Key Players of Global Navigation Satellite System (GNSS)
Table 7. Key Players of Near Field Communication (NFC)
Table 8. Key Players of Other Technologies
Table 9. Global Wireless Connectivity Market Size Growth by Application (US$ Million): 2021 vs 2025 vs 2032
Table 10. Global Wireless Connectivity Market Size by Region (US$ Million): 2021 vs 2025 vs 2032
Table 11. Global Wireless Connectivity Market Size by Region (US$ Million), 2021–2026
Table 12. Global Wireless Connectivity Market Share by Region (2021–2026)
Table 13. Global Wireless Connectivity Forecasted Market Size by Region (US$ Million), 2027–2032
Table 14. Global Wireless Connectivity Market Share by Region (2027–2032)
Table 15. Wireless Connectivity Market Trends
Table 16. Wireless Connectivity Market Drivers
Table 17. Wireless Connectivity Market Challenges
Table 18. Wireless Connectivity Market Restraints
Table 19. Global Wireless Connectivity Revenue by Players (US$ Million), 2021–2026
Table 20. Global Wireless Connectivity Market Share by Players (2021–2026)
Table 21. Global Top Wireless Connectivity Players by Tier (Tier 1, Tier 2, and Tier 3), based on Wireless Connectivity Revenue, 2025
Table 22. Ranking of Global Top Wireless Connectivity Companies by Revenue (US$ Million) in 2025
Table 23. Global 5 Largest Players Market Share by Wireless Connectivity Revenue (CR5 and HHI), 2021–2026
Table 24. Global Key Players of Wireless Connectivity, Headquarters and Area Served
Table 25. Global Key Players of Wireless Connectivity, Products and Applications
Table 26. Global Key Players of Wireless Connectivity, Date of General Availability (GA)
Table 27. Mergers and Acquisitions, Expansion Plans
Table 28. Global Wireless Connectivity Market Size by Type (US$ Million), 2021–2026
Table 29. Global Wireless Connectivity Revenue Market Share by Type (2021–2026)
Table 30. Global Wireless Connectivity Forecasted Market Size by Type (US$ Million), 2027–2032
Table 31. Global Wireless Connectivity Revenue Market Share by Type (2027–2032)
Table 32. Global Wireless Connectivity Market Size by Application (US$ Million), 2021–2026
Table 33. Global Wireless Connectivity Revenue Market Share by Application (2021–2026)
Table 34. Global Wireless Connectivity Forecasted Market Size by Application (US$ Million), 2027–2032
Table 35. Global Wireless Connectivity Revenue Market Share by Application (2027–2032)
Table 36. North America Wireless Connectivity Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 37. North America Wireless Connectivity Market Size by Country (US$ Million), 2021–2026
Table 38. North America Wireless Connectivity Market Size by Country (US$ Million), 2027–2032
Table 39. Europe Wireless Connectivity Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 40. Europe Wireless Connectivity Market Size by Country (US$ Million), 2021–2026
Table 41. Europe Wireless Connectivity Market Size by Country (US$ Million), 2027–2032
Table 42. Asia-Pacific Wireless Connectivity Market Size Growth Rate by Region (US$ Million): 2021 vs 2025 vs 2032
Table 43. Asia-Pacific Wireless Connectivity Market Size by Region (US$ Million), 2021–2026
Table 44. Asia-Pacific Wireless Connectivity Market Size by Region (US$ Million), 2027–2032
Table 45. Latin America Wireless Connectivity Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 46. Latin America Wireless Connectivity Market Size by Country (US$ Million), 2021–2026
Table 47. Latin America Wireless Connectivity Market Size by Country (US$ Million), 2027–2032
Table 48. Middle East & Africa Wireless Connectivity Market Size Growth Rate by Country (US$ Million): 2021 vs 2025 vs 2032
Table 49. Middle East & Africa Wireless Connectivity Market Size by Country (US$ Million), 2021–2026
Table 50. Middle East & Africa Wireless Connectivity Market Size by Country (US$ Million), 2027–2032
Table 51. Broadcom Company Details
Table 52. Broadcom Business Overview
Table 53. Broadcom Wireless Connectivity Product
Table 54. Broadcom Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 55. Broadcom Recent Development
Table 56. Murata Company Details
Table 57. Murata Business Overview
Table 58. Murata Wireless Connectivity Product
Table 59. Murata Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 60. Murata Recent Development
Table 61. Qualcomm Atheros Company Details
Table 62. Qualcomm Atheros Business Overview
Table 63. Qualcomm Atheros Wireless Connectivity Product
Table 64. Qualcomm Atheros Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 65. Qualcomm Atheros Recent Development
Table 66. Mediatek Inc. Company Details
Table 67. Mediatek Inc. Business Overview
Table 68. Mediatek Inc. Wireless Connectivity Product
Table 69. Mediatek Inc. Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 70. Mediatek Inc. Recent Development
Table 71. Intel Corporation Company Details
Table 72. Intel Corporation Business Overview
Table 73. Intel Corporation Wireless Connectivity Product
Table 74. Intel Corporation Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 75. Intel Corporation Recent Development
Table 76. Cypress Semiconductor Corporation Company Details
Table 77. Cypress Semiconductor Corporation Business Overview
Table 78. Cypress Semiconductor Corporation Wireless Connectivity Product
Table 79. Cypress Semiconductor Corporation Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 80. Cypress Semiconductor Corporation Recent Development
Table 81. Texas Instruments Inc. Company Details
Table 82. Texas Instruments Inc. Business Overview
Table 83. Texas Instruments Inc. Wireless Connectivity Product
Table 84. Texas Instruments Inc. Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 85. Texas Instruments Inc. Recent Development
Table 86. Atmel Corporation Company Details
Table 87. Atmel Corporation Business Overview
Table 88. Atmel Corporation Wireless Connectivity Product
Table 89. Atmel Corporation Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 90. Atmel Corporation Recent Development
Table 91. STMicroelectronics N.V. Company Details
Table 92. STMicroelectronics N.V. Business Overview
Table 93. STMicroelectronics N.V. Wireless Connectivity Product
Table 94. STMicroelectronics N.V. Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 95. STMicroelectronics N.V. Recent Development
Table 96. NXP Semiconductors N.V Company Details
Table 97. NXP Semiconductors N.V Business Overview
Table 98. NXP Semiconductors N.V Wireless Connectivity Product
Table 99. NXP Semiconductors N.V Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 100. NXP Semiconductors N.V Recent Development
Table 101. Marvell Company Details
Table 102. Marvell Business Overview
Table 103. Marvell Wireless Connectivity Product
Table 104. Marvell Revenue in Wireless Connectivity Business (US$ Million), 2021–2026
Table 105. Marvell Recent Development
Table 106. Research Programs/Design for This Report
Table 107. Key Data Information from Secondary Sources
Table 108. Key Data Information from Primary Sources
Table 109. Authors List of This Report


List of Figures
Figure 1. Wireless Connectivity Picture
Figure 2. Global Wireless Connectivity Market Size Comparison by Type (US$ Million), 2021–2032
Figure 3. Global Wireless Connectivity Market Share by Type: 2025 vs 2032
Figure 4. Wi-Fi Features
Figure 5. Bluetooth Features
Figure 6. Wi-Fi/Bluetooth Smart Features
Figure 7. ZigBee Features
Figure 8. Global Navigation Satellite System (GNSS) Features
Figure 9. Near Field Communication (NFC) Features
Figure 10. Other Technologies Features
Figure 11. Global Wireless Connectivity Market Size by Application (US$ Million), 2021–2032
Figure 12. Global Wireless Connectivity Market Share by Application: 2025 vs 2032
Figure 13. Consumer Electronics Case Studies
Figure 14. Wearable Devices/Smart Appliances Case Studies
Figure 15. Healthcare Case Studies
Figure 16. Automotive & Transportation Case Studies
Figure 17. Other Case Studies
Figure 18. Wireless Connectivity Report Years Considered
Figure 19. Global Wireless Connectivity Market Size (US$ Million), Year-over-Year: 2021–2032
Figure 20. Global Wireless Connectivity Market Size, (US$ Million), 2021 vs 2025 vs 2032
Figure 21. Global Wireless Connectivity Market Share by Region: 2025 vs 2032
Figure 22. Global Wireless Connectivity Market Share by Players in 2025
Figure 23. Global Wireless Connectivity Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
Figure 24. The Top 10 and 5 Players Market Share by Wireless Connectivity Revenue in 2025
Figure 25. North America Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 26. North America Wireless Connectivity Market Share by Country (2021–2032)
Figure 27. United States Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 28. Canada Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 29. Europe Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 30. Europe Wireless Connectivity Market Share by Country (2021–2032)
Figure 31. Germany Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 32. France Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 33. U.K. Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 34. Italy Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 35. Russia Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 36. Ireland Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 37. Asia-Pacific Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 38. Asia-Pacific Wireless Connectivity Market Share by Region (2021–2032)
Figure 39. China Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 40. Japan Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 41. South Korea Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 42. Southeast Asia Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 43. India Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 44. Australia & New Zealand Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 45. Latin America Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 46. Latin America Wireless Connectivity Market Share by Country (2021–2032)
Figure 47. Mexico Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 48. Brazil Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 49. Middle East & Africa Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 50. Middle East & Africa Wireless Connectivity Market Share by Country (2021–2032)
Figure 51. Israel Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 52. Saudi Arabia Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 53. UAE Wireless Connectivity Market Size YoY Growth (US$ Million), 2021–2032
Figure 54. Broadcom Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 55. Murata Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 56. Qualcomm Atheros Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 57. Mediatek Inc. Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 58. Intel Corporation Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 59. Cypress Semiconductor Corporation Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 60. Texas Instruments Inc. Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 61. Atmel Corporation Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 62. STMicroelectronics N.V. Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 63. NXP Semiconductors N.V Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 64. Marvell Revenue Growth Rate in Wireless Connectivity Business (2021–2026)
Figure 65. Bottom-up and Top-down Approaches for This Report
Figure 66. Data Triangulation
Figure 67. Key Executives Interviewed